Partner performance metrics are key indicators used to evaluate the effectiveness and contribution of channel partners in achieving business objectives. These metrics can include sales revenue, lead generation, customer acquisition, market penetration and adherence to service level agreements.
Tracking partner performance metrics is essential for identifying high-performing partners, addressing underperformance and optimizing channel strategies. By analyzing these metrics, companies can make data-driven decisions to strengthen partnerships and drive mutual success.
We reviewed our partner performance metrics last quarter and noticed that PartnerTech was consistently exceeding their sales targets, so we decided to expand their territory.
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