Partner enablement is the actions taken to provide training and education to your partners in order to support their co-selling efforts. This might include educational resources that familiarize the partner with your product and how to speak to it, promotional resources that kick-start their on promotional strategy, or systems and processes they are able to utilize as they navigate their partner journey.
Prioritizing partner enablement can be an effective way to increase growth in sales. A common reason why partnerships programs fail is a lack of educational resources to support the program.
Example: To further partner education and support sales, partner enablement tools, such as an LMS course that can automate partner education based on groups, can be utilized.
Also see: Partner journey
A metric used by software vendors with a "freemium model" to track how many users have converted from free trials to paid subscriptions.
A partner network is a SaaS vendor's group of affiliates, referral partners, and/or reseller partners. These partners help to market and sell the vendor's product, receiving different commissions or cuts based on their partner type and agreement.
Some vendors will have only one kind of partner in their network (for example, if they only have an affiliate program), and some will run more than one kind of partnership within their network (for example, having both affiliate and referral partners). Vendors are responsible for providing their partner network with the required training, resources, certifications, and incentives required for the partners to market and sell their products.
Example: Lookwin runs an affiliate partner program and a referral partner program. Their partner network consists of every company involved in either program, whom they support with required education to sell their product and reward with commission payouts for sales and leads.
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