Partner enablement includes a set of activities and resources designed to equip channel partners with the knowledge, skills and tools necessary to effectively promote, sell and support a company's products or services. It is a strategic investment that aims to help partners to become successful extensions of the company's sales and marketing efforts.

Partner enablement initiatives typically include a variety of educational resources, such as product training, sales playbooks, competitive battle cards and marketing collateral. These resources help partners gain a better understanding of the company's offerings, their value proposition and how to effectively position them to target customers. Additionally, partner enablement may involve providing access to sales tools, CRM systems and marketing automation platforms, streamlining processes and facilitating collaboration between the company and its partners.

Enabled partners are better equipped to identify and qualify leads, articulate the benefits of the company's products or services, and close deals effectively. This translates to increased sales, accelerated revenue growth and a stronger market presence for both the company and its partners. Partner enablement also plays a role in preventing partnership program failures, as a lack of educational resources and support can lead to frustration, disengagement, and ultimately, a breakdown of the partnership.