HOME > GLOSSARY >
P
>
Partner persona

Partner persona

Partner personas are research-based profiles that describe each different group of partners you work with. By outlining each type of partner’s wants and needs, you are able to understand what they require to be successful in your program. Partner personas act as a cheat code to help you recruit new partners effectively and give each group the support they need to become active participants in your program.

More Partnership terms beginning with
P
Partner

It’s helpful to understand partners as a part of how a company can choose to scale. The standard way a company does this is to hire talent internally, growing its go to market teams. Alternatively, a company can look to partners, third party entities, to grow its reach, similar to your sales and marketing team without increasing headcount. These partners can be individuals, consultants, or companies. There are many different kinds of partners each of whom provide different types of values, including affiliate partners, referral partners, and reseller partners.

Also see: Affiliate partner, Referral partner, Reseller partner, Technology partnerships, Strategic partnerships

Full definition ->
Partner sourced revenue (total revenue vs new revenue)

A metric that looks at how much revenue can be directly attributed to the partner channel.

Full definition ->

Grow bigger and better with PartnerStack

Go all in with partnerships. Demo our platform to see how you can diversify your channel and scale revenue.