Partner analytics is the systematic collection, analysis and interpretation of data related to a company's partner ecosystem. This data-driven approach provides insights into the performance and impact of individual partners, partnership channels and the overall partnership program. Partner analytics help companies to make informed decisions, optimize their strategies and maximize the value derived from their partnerships.

By tracking key metrics, companies can gain a comprehensive understanding of their partner ecosystem's health and effectiveness:

• Partner activation rate: the speed at which partners become active in the program
• Time to first sale: how long it takes partners to generate revenue
• Partner engagement: the level of interaction and collaboration with partners
• Monthly new partner acquisition: the rate at which new partners join the program
• Partner-sourced revenue: the revenue generated through partner channels

Partner analytics help partnership managers to identify high-performing partners, pinpoint areas for improvement, allocate resources effectively, tailor incentives and support programs, and keep driving improvement in their partnership programs.