Partner analytics is the collection and interpretation of sets of business data specific to partnerships. Through an understanding partnerships analytics, partnership professionals can analyze the performance of a B2B SaaS company's partnership programs by breaking down the performance — and therefore, value —of partners in the ecosystem.
Some key metrics in partner analytics are:Partner activation rateTime to first (or second) salePartner engagementMonthly new partnersPartner-sourced revenueThrough detailed tracking, synthesis and communication of partner program data and analytics, parternship managers can better analyze and boost performance of their programs.
Businesses leverage partner analytics to gain actionable insights into the performance of their collaborative ventures, enabling data-driven decisions and fostering stronger, more strategic partnerships.
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