Partner program
A program that connects companies to multiple types of partners who provide marketing support, leads, and/or sales.Partners can consist of marketing partners, referral partners, and/or reseller partners.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
More Partnership terms beginning with
P
Paid sign-ups
A metric used by software vendors with a "freemium model" to track how many users have converted from free trials to paid subscriptions.
Partner engagement
The process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals, the goal is to encourage partners to continually drive value through your program.
Also see: Partner activation
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