A program that connects companies to multiple types of partners who provide marketing support, leads, and/or sales.Partners can consist of marketing partners, referral partners, and/or reseller partners.
A metric used by software vendors with a "freemium model" to track how many users have converted from free trials to paid subscriptions.
The process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals, the goal is to encourage partners to continually drive value through your program.
Also see: Partner activation
Go all in with partnerships. Demo our platform to see how you can diversify your channel and scale revenue.