The partner recruitment funnel is a structured process used by SaaS companies to identify, attract, qualify and onboard new channel partners.

It mirrors the traditional sales funnel, with stages ranging from initial outreach and awareness building to contract negotiation and onboarding. This funnel ensures a systematic approach to partner acquisition, allowing companies to target the most suitable partners, assess their potential and efficiently integrate them into the partner ecosystem.

A partner recruitment funnel helps streamline the recruitment process and build a strong, diversified partner network.

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