Product certification programs
Noun
[prod·uhkt sur·tuh·fi·key·shuhn proh-gram]
Product certification programs are the set of processes and standards that a B2B SaaS company establishes to ensure that third-party products or integrations meet certain criteria and standards.
These programs are designed to validate and certify the compatibility, functionality, security, and performance of external products or services that integrate with the SaaS platform in order to maintain the integrity and quality of their product.
These programs are a best practice for technology partnerships and integrations as they maintain quality control in order to best serve the end customer.
Example: Product certification programs in B2B SaaS partnerships aim to create a reliable and secure ecosystem where customers can confidently use integrated solutions, knowing that they meet the necessary standards and have been officially approved by the SaaS provider.
Partnership Activations: The Essential Guide to Igniting Ecosystem Success
Also known as a reward. A payout is the compensation a partner receives for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.
It’s helpful to understand partners as a part of how a company can choose to scale. The standard way a company does this is to hire talent internally, growing its go to market teams. Alternatively, a company can look to partners, third party entities, to grow its reach, similar to your sales and marketing team without increasing headcount. These partners can be individuals, consultants, or companies. There are many different kinds of partners each of whom provide different types of values, including affiliate partners, referral partners, and reseller partners.
Also see: Affiliate partner, Referral partner, Reseller partner, Technology partnerships, Strategic partnerships
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