Certifications are acknowledgements granted to partners upon achieving specific milestones, typically indicating completion of product training and qualification to represent the company as a partner. These certifications are integral to the onboarding process for partners, helping to ensure they possess sufficient knowledge about the company’s products to confidently sell, market or support them. They serve as a benchmark of proficiency and commitment to maintaining high standards in partner relationships.

The two most common types of certifications are product certifications, which demonstrate proficiency in the features and functionalities of a company's offerings and sales certifications, which validate a partner's ability to effectively market and sell those products. These certifications are essential for building trust and credibility with potential customers. Certifications may also be renewed or updated periodically, particularly after significant product updates or new releases that necessitate additional training. This ensures that partners remain current with product features, capabilities and best practices, enabling them to provide accurate information and support to customers.