Partner retention

A partner relationship management (PRM) software is a tool designed to facilitate the partnership experience from end-to-end. It is primarily used by partners to drive traffic, leads and deals to a vendor, and by a partner manager and their team to manage their partner relationships as well as support their partners.

Most PRMs should be enable resources sharing between the two parties. It should also provide communication tools, relevant analytic dashboards, as well as link tracking and lead/deal submission tools.

A metric used by software vendors with a "freemium model" to track how many users have converted from free trials to paid subscriptions.