A partner advisory board (PAB) is an official forum in which a vendor and their partners can gather to discuss strategic initiatives related to their partnerships ecosystem. The partner advisory board provides thought leadership, decision making, and go-to-market strategies for the partners, who are typically represented by those in leadership positions of the vendor's top level partners. Most partner advisory boards meet a few times a year or up to once per quarter to discuss high-level strategic growth initiatives.
In order to obtain partner buy-in of their new GTM strategy, Joelle met with his SaaS company's partner advisory board to gain their alignment.
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