A metric that looks at how much revenue can be directly attributed to a company's partners.

It measures the financial impact of all of a company’s partner channels (affiliate, reseller, distributor and more) and is often considered a key performance indicator in gauging the overall success of a company’s partnership strategy.

Partner-sourced revenue can be broken down into total revenue and new revenue:

• Total partner-sourced revenue: The lifetime value of partner-sourced customers, reflecting their long-term impact and the partner channel's overall financial contribution.
• New partner-sourced revenue: The revenue from a customer's first purchase through partner channels, highlighting the immediate financial impact of partner-sourced customers.

Monitoring partner-sourced revenue gives companies a holistic view of their partner ecosystem performance including partner recruitment, onboarding, training and incentives. It also enables data-driven decision making by effectively assessing high-performing partner channel strategies to further invest in and securing executive buy-in for future growth.