Partner Sales Manager
A common job title for those responsible for building partner relationships in service of hitting company sales targets. They may or may not manage a team.
Partner acquisition refers to growing your partner program by enrolling new partners into your partner program. This involves your partner recruitment strategy and the process it takes to apply to your partner program.
The process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals, the goal is to encourage partners to continually drive value through your program.
Also see: “Partner activation”
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