A partner badge is an official partner designation that partners can display on their website and in their marketing materials to officially associate themselves with a company’s partner program and brand.

Partner badges are only issued to partners who have been accepted into the partner program and passed certain requirements or been certified. A partner badge ensures that customers can validate a partner’s legitimacy in relation to the company and are powerful trust symbols.

For partners, badges can be a great tool for attracting new customers and differentiating themselves from their competition. A partner badge can also show customers that you are an expert in that particular software, enticing them to reach out to you over another partner.

For companies, a partner badge is a great way to extend brand reach and reinforce reputation. Ultimately, companies work with partners to drive them more business, so it’s important to vet and endorse partners to set them up for success.

See more: The best ways to use a learning management system (LMS).