Mobilizing the partners you've recruited and motivating them to complete tasks that are beneficial to your business (e.g. sharing links, getting leads, etc.)
The process of educating partners and providing them with the resources they need to successfully promote your offerings. This might include educational resources that familiarize the partner with your product and how to speak to it, promotional resources that kick-start their on promotional strategy, or systems and processes they are able to utilize as they navigate their partner journey.
Also see: Partner journey