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A partner incentive is a payment that motivates partners within a partnerships ecosystem to sell that SaaS product. Partner incentives can be commissions, revenue share or flat payments. A good partner incentive program will motivate the partner to the desired action.
Partner incentives can also be used at other stages in the journey, to motivate certain milestones, from completing training programs to sending a qualified lead. Incentives or rewards for these actions can be certifications, marketing resources, additional support and training, and more.
Example: The company offered a generous partner incentive program to motivate its distributors to increase their sales and expand their market reach.