Cloud 100 companies — those named by Forbes as top-tier private ventures leading the cloud and AI technology revolution — turn to partner-led revenue channels more than the comparative average of SaaS companies. This over indexing in partnerships shows that the future is indirect and the top talent in the industry knows it.

Customers with integrations enabled are likely to be stickier as they build more processes and dependencies on top of your application. 92% of respondents with insight into how integrations impact churn agreed that integrations prevent customer churn, per the State of Integrations report.