Partner referrals are only 10% of pipeline, yet they account for 31% of revenue. For top performers, the sales velocity delta of partnerships — the speed and efficiency at which deals are closed and generating revenue — is higher than other channels, yet out of companies surveyed by Pavilion and Ebsta, only 12% have a partnership program, meaning there’s revenue opportunities left on the table.

Cloud 100 companies — those named by Forbes as top-tier private ventures leading the cloud and AI technology revolution — turn to partner-led revenue channels more than the comparative average of SaaS companies. This over indexing in partnerships shows that the future is indirect and the top talent in the industry knows it.