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PartnerStack is Changing the Game for Partnership Ecosystems in 2023
And we have the data and insights to prove it.
Welcome to PartnerStack by the Numbers — a series of exploration and deep-dives into PartnerStack’s partnership ecosystem data. As B2B SaaS continues to evolve and expand, we’re mining our own ecosystem that includes more than 80,000 active partners for data points and insights to help you reach your partnerships goals.
In 2023, partnership ecosystems matter now more than ever — especially for businesses aiming to grow and scale in uncertain markets. Whether you’re new to partnerships or a seasoned tech partnerships leader, our data can offer valuable insights in the partnership space through exclusive numbers generated from our marketplace and ecosystem. Lean on this important view into the good work to help inform your go-to-market strategy and grow your business.
In 2023, partnership ecosystems matter now more than ever — especially for businesses aiming to grow and scale in uncertain markets. Whether you’re new to partnerships or a seasoned tech partnerships leader, our data can offer valuable insights in the partnership space through exclusive numbers generated from our marketplace and ecosystem. Lean on this important view into the good work to help inform your go-to-market strategy and grow your business.
The numbers on vendors and commerce
01
Commerce flowing through PartnerStack is on the rise.
Chart
PartnerStack’s annual GMV
Source: PartnerStack
Insight
PartnerStack has enabled the total yearly GMV (Gross Merchandise Value) on the platform to more than double year over year for the last six years. Indicating a strong growth trajectory of the economic impact we facilitate every year, every dollar of GMV is a dollar of value captured by a vendor’s ecosystem and a good and/or service sold to a partner.
Key Metric
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0
%
GMV growth YOY (2021-2022)
ACTION
Check out PartnerStack’s marketplace to see what programs partners are running.
02
Record breaking GMV growth in 2022: $400M.
Chart
Annual transactions
Source: PartnerStack
Insight
PartnerStack data reflects more customers and transactions — at a higher ticket — that has resulted in record GMV growth.
Key Metric
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0
%
Transactions growth YOY (2021-2022)
03
PartnerStack as a platform is able to generate volume when it comes to new customers for vendors.
Chart
Implied conversion rates (2022)
Source: PartnerStack
Insight
When we’re breaking down how many new prospective customers turn into actual paying customers, our implied conversion suggests the volume of new customers PartnerStack as a platform is able to generate for vendors. If we’re looking at a typical conversion rate like Google Ads (4.4%), PartnerStack outperformed this average in 2022 with our implied conversion rate of 14.3%.
Key Metric
0
%
PartnerStack’s implied conversion rate
04
Customers are investing in higher value software.
Chart
Average transaction amount per paid customer
Source: PartnerStack
Insight
Not only are customers transacting more — but we are seeing a growth of 79% year over year with the average transaction amount per paid customer.
Key Metric
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0
%
YOY growth of average transaction amount per paid customer
ACTION
Get the tea and check out the customer stories fueled by a partner-powered revenue stream.
The numbers on partners
05
Partners have earned a record of $45M in rewards through PartnerStack.
Chart
YOY total rewards earned / Average earnings
Source: PartnerStack
Insight
Not only did we break records for rewards earned through PartnerStack, but our data shows the average amount of an “earning partner” also increased in 2022 — and continues to increase in 2023.
Key Metric
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0
%
Rewards earned increased (2021-2022)
ACTION
Find out more about how to recruit your first 100 revenue-generating partners.
06
Partners were active on PartnerStack as they closed out 2022.
Chart
Number of partners online during Q4 of each year
Source: PartnerStack
Insight
Partners engagement with the PartnerStack platform grew in the last quarter. Though activity can vary throughout the year, with exception like the Covid peak in 2020, partners typically get more active before the new year begins. The growth pattern indicates that PartnerStack continues to grow with our partner base.
Key Metric
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0
%
Average growth of partners online in Q4 YOY (2018-2022)
ACTION
Explore our partner programs to discover which one is right for you.
07
PartnerStack has paid out rewards to partners in more than 120+ countries around the world.
Chart
Top 5 countries by number of unique partner logins
Source: PartnerStack
Insight
Partnerships grew and expanded in 2022. PartnerStack’s data allows us to map out each rewarded partner’s most recent login to our platform — and last year, our global reach diversified and made monetization possible in more than 120 different countries. Our partners exist all around the world — and are logging in from various timezones.
Key Metric
0
Total rewarded partners who logged in from over 120 distinct countries.
TL;DR
COPIED
Partnership ecosystems are rapidly evolving and PartnerStack is at the forefront of this change. The future looks bright for businesses that invest in building strong partnership ecosystems. In 2023, it’s these businesses that will reap the rewards.
COPIED
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SOURCE DATA
Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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121
%
Growth in revenue seen by the average PartnerStack customer
$
500
M+
In revenue driven by partners on PartnerStack in the past year
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48
%
Year-over-year growth in partner acquisition
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