ORIGINAL RESEARCH LAB REPORT
The State of Partnerships in GTM 2026 report is here
Explore how partnerships help SaaS companies close faster, retain more and grow smarter — with the data-driven insights to prove it.
This report provides the data on partnerships as an essential part of a high-performing GTM strategy
- Partnerships require real investment — and 69% of companies plan to increase investment into partnerships
- Attribution is a major blocker — with only 42% of companies using multi-touch attribution across the funnel — and you can’t optimize what you don’t measure
- AI is here — and early adopters will dominate, with 49% looking to leverage it for partner and account targeting and program management
…and more learnings on how top B2B SaaS companies are using indirect channels to drive speed, reach and revenue in 2025.
Featured Research Lab charts
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The PartnerStack and Wynter partnership
It’s a partnerships made in ecosystem data heaven. Wynter’s specialization in gathering insights from B2B SaaS leaders, combined with PartnerStack’s expertise in partner ecosystem technology, uniquely positions this partnership to deliver authoritative, data-driven perspectives on the evolving role of partner tech in GTM success.
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