49% of B2B SaaS senior leaders want AI for better partner and account targeting
Chart
AI will be useful for partnerships when it can finally __________.
The State of Partnerships in GTM 2026 by PartnerStack and Wynter | September 2025
Insight
With AI adoption at record levels, for B2B SaaS companies, it’s about finding the areas where it can provide the biggest revenue impact. Nearly half of senior leaders are betting on AI’s ability to improve partner and account targeting and management to accelerate partnerships opportunities.
Key Metric
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$
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49
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Senior leaders who want improved partner and account targeting through AI
ACTION
Get started with smarter partner recruitment with PartnerStack’s AI Matches using the partner discovery tool.
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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average PartnerStack customer
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In revenue driven by partners on PartnerStack in the past year
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Year-over-year growth in partner acquisition
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