B2B SaaS companies are doubling down on partnerships as a top strategic priority in 2026
Chart
Which statement best describes your company’s C-suite perception and investment trend for partnerships heading into next year?
The State of Partnerships in GTM 2026 by PartnerStack and Wynter | September 2025
Insight
Leaders in B2B SaaS see the value in partnerships — and are increasingly leaning into them as a core GTM strategy. Notably, no respondents answered that their investment into partnerships is decreasing, signalling that partnerships are a non-negotiable contributor to revenue growth.
Key Metric
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$
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69
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Senior leaders who say their SaaS companies are increasing investment into partnerships
ACTION
Get the data. Learn how top B2B SaaS companies use indirect channels to drive revenue in The State of Partnerships in GTM 2026 by PartnerStack and Wynter.
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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average PartnerStack customer
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In revenue driven by partners on PartnerStack in the past year
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Year-over-year growth in partner acquisition
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