Senior leaders value partners as part of go-to-market execution

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Senior leaders value partners as part of go-to-market execution

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How are partnerships currently integrated into your GTM execution?

The State of Partnerships in GTM 2026 by PartnerStack and Wynter | September 2025

Insight

Across B2B SaaS, partnerships play a significant role in the execution of their go-to-market strategies with 50% focusing on operationalization. We saw 99% of senior leaders say partnerships are a key part of their GTM strategy.

Key Metric

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Have partnerships fully embedded in their operations and have ecosystem insights guide their GTM priorities

ACTION

Learn how top B2B SaaS companies are using indirect channels to drive revenue in PartnerStack and Wynter’s report, The State of Partnerships in GTM 2026.

Learn more about PartnerStack

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More Charts

Partnership teams see ROI sooner by implementing PartnerStack

PartnerStack customers see their partner programs turn a profit faster than those using competing PRMs to manage their ecosystems. That’s an additional two to 15 months of profitability for PartnerStack vendors.

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Enterprise companies lead in partner-built integrations

Enterprise companies are providing their customers with more integrations than startup or SMB businesses. Those integrations are a result of larger internal teams and the efforts of their partners, with over half of those integrations being partner-built.

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SOURCE DATA

Where we get our data

This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.

PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.

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Growth in revenue seen by the average PartnerStack customer

In revenue driven by partners on PartnerStack in the past year

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Year-over-year growth in partner acquisition

Do you work in ecosystems?

Fill out this survey to help us understand the world of partnership ecosystems. All data is anonymized.

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RESEARCH LAB REPORT

ORIGINAL RESEARCH LAB REPORT

12 DATA CHARTS