Senior leaders value partners as part of go-to-market execution
Chart
How are partnerships currently integrated into your GTM execution?
The State of Partnerships in GTM 2026 by PartnerStack and Wynter | September 2025
Insight
Across B2B SaaS, partnerships play a significant role in the execution of their go-to-market strategies with 50% focusing on operationalization. We saw 99% of senior leaders say partnerships are a key part of their GTM strategy.
Key Metric
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26
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Have partnerships fully embedded in their operations and have ecosystem insights guide their GTM priorities
ACTION
Learn how top B2B SaaS companies are using indirect channels to drive revenue in PartnerStack and Wynter’s report, The State of Partnerships in GTM 2026.
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SOURCEÂ DATA
Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average PartnerStack customer
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In revenue driven by partners on PartnerStack in the past year
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Year-over-year growth in partner acquisition
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