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Tracking the Growth of Partnerships Revenue in the PartnerStack Ecosystem
Looking back on how the data from the past year sets up your success for 2025.
This past year was full of milestones for PartnerStack — with record-breaking achievements in gross merchandise value (GMV), active partners and partner commissions. Partnerships provide stability, competitive conversion and customer acquisition costs (CAC) that consistently beats out other channels. Both SaaS brands and partners benefit from the growth engine that is the PartnerStack Network.
In this PartnerStack by the Numbers report, we’re looking back on some of the biggest network wins and unpacking the numbers on how our ecosystem grew through channel revenue in 2024.
In this PartnerStack by the Numbers report, we’re looking back on some of the biggest network wins and unpacking the numbers on how our ecosystem grew through channel revenue in 2024.
The numbers on the network
01
PartnerStack has generated over $1.9B in software sales (GMV) through the network to date
Chart
PartnerStack’s GMV (all-time)
Source: PartnerStack | January 2025
Insight
For the seventh consecutive year, software sales flowing through the PartnerStack Network have reached new heights. This record GMV — which represents the vendors who report on revenue, meaning the true number is even higher — and points to the continued power of partnerships in keeping the ecosystem running — and fueling growth for B2B SaaS brands.
Key Metric
$
0
B
Total GMV earned through the PartnerStack Network
ACTION
See the real-time partner activity data in the PartnerStack Globe.
02
PartnerStack generates predictable demand for SaaS companies through qualified customer signups
Chart
Qualified customer signups
Source: PartnerStack | January 2025
Insight
SaaS brands within the PartnerStack Network have grown partnerships as a predictable and efficient customer acquisition channel — with qualified customer signups on the rise year-over-year. Through partnerships, B2B brands can extend the reach and revenue of their ecosystem, leading to more leads and closed deals.
Key Metric
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0
%
YoY growth in customer signups driven through the PartnerStack Network
ACTION
Looking to boost customer signups? Unlock the innovative strategies in our guide to activated partnerships.
03
Partners have earned a record high in commissions through PartnerStack
Chart
Annual partner commissions
Source: PartnerStack | January 2025
Insight
In 2024, partners drove over half a billion dollars of revenue through the PartnerStack ecosystem. That not only means a 9% increase in total annual partner-driven revenue — with each active partner earning more than $5K.
Key Metric
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0
%
Increase in annual commissions earned by partners on PartnerStack
ACTION
Ready to earn more commissions? These are the top AI affiliate programs to maximize earnings.
04
PartnerStack hits milestone 100K commission-earning partners within the network
Chart
100K partners have earned commissions with PartnerStack
Source: PartnerStack | January 2025
Insight
PartnerStack has the most quantity, quality and diverse network of partners in B2B. We are proud to celebrate over 106,000 active partners are earning commissions, resulting in real revenue through the PartnerStack Network.
Key Metric
0
Active partners
ACTION
Check out the PartnerStack Globe — a real-time visualization of today’s revenue activity. This is more than a network — it’s a global community. Come be a part of it!
The numbers on mid-market and enterprise
05
Mid-market and enterprise SaaS brands drive substantial GMV through PartnerStack
Chart
Annual GMV by mid-market and enterprise segments
Source: PartnerStack | January 2025
Insight
PartnerStack is a valuable growth engine for both MM (100-999 employees) and ENT (1000+) SaaS businesses, driving consistent revenue through partnerships. 2024 was the strongest year to date with an 11% cumulative YoY increase for MM and ENT.
Key Metric
0
%
Amount of total GMV driven by ENT and MM
ACTION
Future-proof your business with scalable solutions. Learn how PartnerStack can grow enterprise partner programs.
06
Mid-market and enterprise brands see surge in partner commissions in 2024
Chart
Growth in partner commissions by segment
Source: PartnerStack | January 2025
Insight
More GMV means more commission-earning partners — and bigger might just be better with MM and ENT partner programs consistently surging in partner commissions year-over-year.
Key Metric
↑
0
%
Increase in enterprise partner commissions (2023 to 2024)
ACTION
The landscape of enterprise partner programs is evolving. Learn from the most talked about enterprise partner programs in 2025.
TL;DR
COPIED
Even in an uncertain market, PartnerStack is predictable and efficient, driving more signups and sales through the network year-over-year. Mid-market and enterprise SaaS brands see the power of partnerships — and will continue to drive revenue growth in 2025.
COPIED
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SOURCE DATA
Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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121
%
Growth in revenue seen by the average PartnerStack customer
$
500
M+
In revenue driven by partners on PartnerStack in the past year
↑
48
%
Year-over-year growth in partner acquisition
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