The intersection of influence between B2B influencers, thought leaders and partnerships leaders

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The intersection of influence between B2B influencers, thought leaders and partnerships leaders

Chart

Intersection of influence

PartnerStack | May 2025

Insight

Given the interchangeable use of terms, understanding the distinct roles of B2B influencers, thought leaders and partner leaders have in driving trust, audience and conversions is crucial for optimizing influencer partner strategies and accelerating pipeline.

Key Metric

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10000

Follower count of a B2B influencer

ACTION

Learn how B2B SaaS is using influencer marketing strategies to drive revenue and grow in 2025.

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COPIED

More Charts

Content types by efficiency within an influencer program

Social media is the undisputed leader in efficiency, indicating its strong potential for B2B influencer campaigns. High-engagement formats like in-person events and webinars also demonstrate effectiveness, suggesting a preference for dynamic and direct interactions.

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Misalignment between team is the biggest blocker to partnerships success, especially for growing SaaS companies

Roadblocks to revenue through partnerships tend to be around foundational support — from a lack of company alignment to a clear partnerships framework. According to The State of Partnerships in GTM 2025, 14% report a lack of visibility into partner impact while 9% suffer a lack of executive support.

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SOURCE DATA

Where we get our data

This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.

PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.

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Growth in revenue seen by the average PartnerStack customer

In revenue driven by partners on PartnerStack in the past year

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Year-over-year growth in partner acquisition

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RESEARCH LAB REPORT

ORIGINAL RESEARCH LAB REPORT

12 DATA CHARTS