The intersection of influence between B2B influencers, thought leaders and partnerships leaders

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The intersection of influence between B2B influencers, thought leaders and partnerships leaders

Chart

Intersection of Influence

PartnerStack | May 2025

Insight

Given the interchangeable use of terms, understanding the distinct roles of B2B influencers, thought leaders and partner leaders have in driving trust, audience and conversions is crucial for optimizing influencer partner strategies and accelerating pipeline.

Key Metric

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10,000

Follower count of a B2B influencer

ACTION

Learn how B2B SaaS is using influencer marketing strategies to drive revenue and grow in 2025.

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COPIED

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SOURCE DATA

Where we get our data

This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.

PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.

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121

Growth in revenue seen by the average PartnerStack customer

500

M+

In revenue driven by partners on PartnerStack in the past year

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Year-over-year growth in partner acquisition

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