B2B partnership programs are designed to drive growth — and for most, this means revenue. But turning that goal into reality takes more than good intentions or relying on old-school tactics. Traditional revenue-driving strategies don’t always translate seamlessly in the world of partnerships. Delivering measurable results requires smart strategy, the right tools and scalable execution — which is why it helps to have a few peer-tested playbooks in your pocket.
Looking for inspiration to grow your partner program? We’ve rounded up some of our best PartnerStack customer case studies. From explosive growth stories to roadmaps for steady, scalable success, these real-world examples offer actionable strategies and impressive results.
Apollo: How the right tools helped scale a revenue-driving ecosystem
Building a partner program from scratch — and growing it to contribute 10 per cent of total company revenue in just two years — is no small feat, but that’s precisely what Apollo achieved. Starting with a one-person team, Apollo needed to scale quickly and efficiently. They turned to PartnerStack to streamline manual workflows and support four partner tracks.
With PartnerStack powering automation for everything from onboarding and communication to payouts, Apollo onboarded nearly 4,000 partners — transforming their partner program into a high-impact, scalable growth engine.
See more:Â How to grow a successful career in partnerships.
Bolt Business: How to launch and scale a high-impact partner program
When launching their comprehensive partnership program, Bolt Business needed a platform that could support both speed and scale — so they turned to PartnerStack. By leveraging the platform to streamline key workflows and support efficient growth, Bolt Business has seen standout results: partner-driven revenue has grown an average of 30 per cent month-over-month (MoM) since launch.
Read Bolt Business’ case study.
Breezy: How marketplace reach fueled low-lift partnership growth
Breezy was looking for a way to scale partnerships with minimal internal lift — and found a powerful solution in the PartnerStack Marketplace. By tapping into the Marketplace, Breezy quickly attracted new partners who began promoting their product and driving new customer acquisition.
The result? A 45 per cent year-over-year (YoY) increase in partnership-driven revenue — powered by a self-serve model and smart PartnerStack Marketplace exposure.
CallRail: How automation unlocked scalable partner program growth
Before PartnerStack, CallRail managed its partner program manually — juggling one-to-one contracts, fragmented communications and spending over 10 hours a month on payouts. Scaling simply wasn’t sustainable.
Switching to a one-to-many model powered by PartnerStack, CallRail automated key workflows like payment processing, partner onboarding and communication — boosting efficiency and driving broader partner engagement.
The result? A smoother partner experience and a 99 per cent increase in CallRail’s total partner ecosystem.
Watch CallRail’s case study.
Fiverr: How network reach powered affiliate program growth
Fiverr’s affiliate program was already well established — but they wanted to unlock new growth by expanding their reach and connecting with a broader base of high-quality partners and publishers.
By tapping into the PartnerStack Network and working with a dedicated partner manager, Fiverr gained access to a broader ecosystem of prospects and partners. The result? A meaningful lift in new customer acquisition and a 20 per cent average YoY increase in commissions paid to partners.
Formstack: How enablement and automation turned partnerships into a top revenue channel
With a product that naturally aligns with partnerships, workplace productivity platform Formstack grew its referral and reseller programs to drive 50 per cent of Q4 2021 revenue for mid-market and enterprise sales — a major leap from what began as “random acts of partnerships.”
The turning point? An enablement-first mindset paired with automation of time-consuming workflows through PartnerStack. By streamlining everything from tracking to payouts, Formstack scaled a high-performing partner program that empowers growth at scale.
Read Formstack’s case study.
Freshworks: How automation and collaboration scaled a top-performing partner channel
Before PartnerStack, Freshworks’ affiliate program was entirely manual — from partner recruitment and communication to payouts. That not only slowed things down, but it also limited visibility into performance data and made scaling difficult.
Enter PartnerStack. With automation to streamline operations and a support team that actively collaborated with Freshworks to build custom features, the program quickly transformed into the most cost-effective channel in their digital marketing mix. The results speak for themselves: a 300 per cent increase in qualified sign-ups and the foundation for efficient, scalable growth.
Watch Freshworks’ case study.
You might also like:Â How a partnership leader gets on ELT's radar.
Genesys: How to fuel revenue growth by scaling partnerships with efficiency
To scale their enterprise referral program across hundreds of partners worldwide, Genesys needed more than just partner relationship management software — they needed infrastructure that could handle complexity without adding cost or friction.
That’s where PartnerStack came in. By automating partner rewards, streamlining onboarding and integrating seamlessly with their existing tech stack, PartnerStack helped Genesys transform a historically under utilized program into a high-performing revenue channel. The result? Over 120 hours saved each month across teams, renewed partner trust and a scalable referral motion that works globally.
Glide: How automation and segmentation unlocked scalable partner revenue
With two distinct audiences — affiliate creators and agency partners — Glide needed a platform that could support revenue sharing at scale. PartnerStack delivered with automated commission payouts, flexible partner segmentation and real-time performance tracking.Â
The result? Streamlined operations, data-driven incentives and a partner program responsible for 30 per cent of Glide’s total revenue.
Jungle Scout: How automation and a centralized platform scaled partner-driven revenue growth
Jungle Scout had a sizable affiliate program with thousands of partners, but complex commission structures and manual processes made scaling a challenge.
PartnerStack’s features — including automated payouts, streamlined onboarding and tiered commissions with recurring rewards — freed the team to focus on strategic growth. With built-in messaging and engagement tools, Jungle Scout strengthened partner relationships and fueled scalable revenue growth, with 30 per cent of net new annual company revenue driven by the affiliate program in 2023.
Read Jungle Scout’s case study.
Omnisend: How a strategic pivot drove scalable revenue growth
After a brief switch to another vendor, Omnisend made the strategic decision to return their agency partner program to PartnerStack — a move driven by feedback from both partners and the internal team.Â
As part of a broader strategic realignment, the return helped unlock more than 200 per cent YoY growth in partner-attributed revenue. In one standout quarter, agency-sourced new business jumped from a 10–15 per cent to a historic high of more than 40 per cent. With PartnerStack, Omnisend now delivers a frictionless, trusted partner experience that supports scalable growth.
Oyster: How automation and flexibility drove incredible program growth
Starting from scratch with an affiliate program, Oyster needed a solution to tackle multiple challenges: boost partner activation, automate workflows and simplify payments without burdening their finance team. PartnerStack’s all-in-one platform was that solution.
PartnerStack enabled the team to automate email sequences, consolidate affiliate payments and elevate the program by listing it in the PartnerStack Marketplace. It also gave them the flexibility to create unique experiences for different partner types, allowing them to experiment, try new ideas and ultimately create meaningful impact quickly. In fact, this flexibility empowered Oyster to fuel 500 per cent program growth over two years.
Read more:Â Onboarding and activating referrals for a partner program.
PandaDoc: How a unified ecosystem grew partner-driven revenue
PandaDoc needed an ecosystem solution — a powerful platform to support and scale multiple partner programs under a standardized framework driven by a common set of KPIs. PartnerStack was the perfect fit.
With PartnerStack’s intuitive UI, streamlined workflows and centralized partner engagement — as well as the recruitment of high-quality partners through the PartnerStack Marketplace — PandaDoc grew monthly recurring revenue by 47 per cent year over year while supporting partners at every stage of their journey.
Pipedrive: How the right tool streamlined managing thousands of partner relationships
Manually managing thousands of influencers, affiliates and B2B content creators was a challenge for Pipedrive — from communication to tracking and payments. PartnerStack’s all-in-one platform simplified this by centralizing partner communication and automating payouts, making it easy to pay thousands of affiliates through a single system.Â
This streamlined approach helped Pipedrive scale their affiliate channel with professionalism and efficiency, all while partnering with a platform receptive to new ideas and feedback.
Watch Pipedrive’s case study.
Spocket: How automation freed up time to focus on growth
Before PartnerStack, Spocket struggled to efficiently track partner activity and manage manual payments using disconnected tools. PartnerStack automated tracking, reporting and payouts, providing real-time insights into partner engagement and ensuring accurate payments. This freed the team to focus on growth, helping drive 122 per cent YoY growth in partner-sourced revenue.
Unbounce: How strategic collaboration fueled a mature partner program’s growth
Unbounce had an established partnership program but faced challenges recruiting high-quality partners and motivating existing ones to drive new trial starts (NTS).
By teaming up with All Inclusive Marketing (AIM), Unbounce revamped their partnerships approach — leveraging enhanced recruitment tools and premium partnership tiers. This strategic collaboration led to an 18 per cent YoY increase in partner-driven revenue. Supported by PartnerStack’s scalable infrastructure, Unbounce and AIM built a partnership model designed for sustained growth.
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