It’s that time of year again. When Spotify Wrapped is exposing your cringy music taste and Duolingo is tallying just how many days you did — or didn’t — study French for that dream trip to Paris. If you’re craving some inspiration and a chance to redeem your 2024 travel bucket list, we’ve got the perfect escape.
Pack your metaphorical bags and join us on a journey through PartnerStack’s best customer case studies of 2024, each one a destination on the map to partnership success.
Travel to Opportunity Harbour with Genesys
Welcome to Opportunity Harbour, where Genesys’s revitalized partner program set sail for new waters. Known for its powerhouse CX solutions, Genesys had an extensive ecosystem of channel partners and partner programs in operation.
But among them sat a stranded referral program struggling from unpredictable payments and outdated onboarding processes. Stephen Procopi saw the untapped opportunity and turned to PartnerStack to scale the program.
By automating partner onboarding and payouts with PartnerStack, Genesys saved 120 hours per month while building trust through predictable payments in local currencies. Add co-selling with ecosystem partners and the results were nothing short of smooth waters to scalability.
“The most important business outcome was bringing to market a program that delivers value to Genesys and our partners. PartnerStack was an invaluable partner to achieving this outcome,” shares Procopi.
See more: The anatomy of a high-performing referral program.
Ride the Creator Currents with Glide
It’s time to ride the Creator Currents with Glide. Glide is a no-code platform that makes it easy for businesses to create custom software. They had passionate audiences and wanted to establish an organized partner program for a wave of growth. Brett Haralson’s biggest obstacle? Preparing for thousands of manual payouts a month.
Thanks to PartnerStack, Glide automated revenue sharing, eliminated manual processes and gained clear insights into partner performance. With partnerships now driving a staggering 30 per cent of total revenue, Glide is riding the wave of scalable success.
See more: Glide and other SaaSPA winners share their partnerships strategies for 2025.
Explore Revenue Rainforest with Jungle Scout
Take a break from the city and step in Revenue Rainforest, where Jungle Scout’s thriving affiliate program reached new heights. Jungle Scout, a leader in Amazon seller software, welcomed Kieva Amante in 2023 and she quickly took the reins of an established affiliate program.
Her mission? Drive customer acquisition through partnerships and make revenue rain even harder. While the partnership program had a solid foundation, it was far from self-sustaining, leaving Amante weighed down by repetitive tasks.
With PartnerStack’s automation features, Jungle Scout streamlined payouts and onboarding, freeing up valuable time Amante could use to strategize and grow the program.
Amante revamped their tiered commission structure, increased efficiency and transformed the program. Thanks to PartnerStack, Jungle Scout’s partnerships channel soared, contributing 30 per cent of new customers and 29 per cent of net new annual revenue in 2023. The rainforest grew deeper roots — and bigger returns.
Drive the Acceleration Circuit with Fundraise Up
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Buckle up for the Acceleration Circuit, where Fundraise Up transformed their partnership strategy into a revenue driving machine. Salvatore Salpietro joined Fundraise Up as its first employee, helping nonprofits tap into tech to scale their impact.
Salpietro’s goal was to drive revenue and scale reliable revenue channels through partnerships but was struggling with a buggy, internally-built tool. Enter PartnerStack’s modern PRM and integrations with Crossbeam for account mapping and Partner Fleet for marketplace operations.
By leveraging Crossbeam’s data and PartnerStack’s integrations, Salpietro maximized collaboration with partners and fast-tracked its co-selling efforts. PartnerStack helped Fundraise Up upgrade from a basic sedan to an elite sports car, leaving revenue targets in the dust.
"PartnerStack helps achieve our goals. We hit 125% of our target last year in closed-won, we hit 150% of our target in pipeline generation — deals are about 30 to 40% larger when they're through partners — and we can attribute in part to using PartnerStack," concludes Salpietro.
Take a trip to Partnership Bazaar with Fiverr
No trip is complete without a visit to the market! Welcome to the lively Partnership Bazaar, where Fiverr tapped into PartnerStack’s vast ecosystem to expand its affiliate network. As a freelance marketplace itself, Fiverr’s manager of strategic partnerships Limmor Kfiri knew the power of building strong connections and leveraging a powerful network to drive growth.
With over 100,000 active B2B partners in the PartnerStack Network, Fiverr found a treasure trove of new opportunities.
With the PartnerStack Network, Fiverr was able to tap into a vast ecosystem of prospects and partners and achieved an average 20 per cent YoY increase in partner commissions, including a noticeable increase in first-time buyers.
Vacation at Clarity Cove with Leadpages
Take a breather at Clarity Cove, where Leadpages found its guiding light with PartnerStack. As a lead generation landing page builder, the folks at Leadpages understood the need for optimized engagement, communication and visibility.
Leadpages had an existing partner program but manual processes and limited visibility left their partner program in rough waters. PartnerStack’s intuitive dashboard and communication tools provided immediate visibility and impact. Now, 19 per cent of the business’ ARR flows through partnerships, a testament to the power of clarity that a well-managed program provides.
Climb the Merger Mountain with Postscript
Our final ascent is to Merger Mountain with Postscript, where Postscript, an SMS marketing platform for Shopify stores, tackled the challenge of scaling partnerships after a major acquisition.
As one of a scrappy partnerships team of two, Wassim Dakik saw the biggest challenge as managing thousands of partners and integrating a new partnership program after acquiring another company.
With PartnerStack’s automation features and consolidation tools, the team of two saved over 50 hours each month and were able to bring both companies’ programs into one ecosystem.
PartnerStack turned their uphill climb into a steady, scalable trek with 20 per cent growth in partner-driven revenue.
Ready to map out your own journey?
PartnerStack continues to help businesses chart a course for success into the coming year. However you’re growing your ecosystem — by navigating a streamlined referral program or scaling up with B2B affiliates — PartnerStack will act as your partnerships compass to help you reach your revenue destination in 2025. Get started today by booking a demo.
