B2B marketers are betting on thought leadership and B2B influencers for brand building
Insight
According to research conducted by Wynter, B2B influencer partnerships are an emerging strategy, with 34% of B2B marketers already leveraging them, and a further 31% planning to. With thought leadership and influencer content flooding feeds, to win, marketers should “aim for depth over breadth”.
Key Metric
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65
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B2B marketers who already use or plan to use B2B influencers
ACTION
Learn how to get started with B2B influencer strategies with PartnerStack’s guide to B2B influencer marketing for SaaS in 2025.
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