B2B partnerships can be tough to get right. You need the right partners, solid deal structures and a way to manage everything. And just when you think you’ve got it figured out, something in the industry shifts.
The good news? You don’t have to do it all alone. There are experts who’ve been through it, figured out what works and are sharing those lessons openly.
In this article, you’ll find:
- 10 of the top B2B influencers to follow in 2025
- How they’re shaping B2B partnerships
- And what you can learn from them to improve your own approach
Let’s get into it.
Elena Verna
As a LinkedIn Top Voice, Elena Verna is one of the most recognizable voices in B2B SaaS when it comes to product-led growth (PLG). She’s held leadership roles at companies like Miro, SurveyMonkey and Amplitude, and now advises B2B companies looking to scale with smart, product-focused strategies.
Currently, Verna advises B2B companies aiming to scale through product-focused strategies and offers courses on growth leadership, monetization and pricing.
How Elena Verna is shaping B2B partnerships
Verna leverages LinkedIn as her primary platform for digital engagement, boasting over 137K followers. She shares a mixture of professional insights on B2B growth, relatable anecdotes and memes to build a strong connection with her audience.
Verna regularly appears on podcasts to discuss product-led sales and growth tactics. She also has a newsletter (free and paid) where she shares useful insights on marketing and partnership topics like mistakes to avoid when setting up B2B referrals and word of mouth growth loop.
Beyond her content, Verna is building community through her transparency and willingness to share what’s worked —and what hasn’t. She talks a lot about the importance of creating network effects inside companies, especially by activating whole teams, not just individual users. That mindset naturally supports better partner ecosystems too.
Related: The B2B buyer’s guide to partnerships software in 2025.
Tye DeGrange
Tye DeGrange brings nearly 20 years of experience in growth and affiliate marketing, with a track record that includes working with major brands like Amazon and eBay. He’s led campaigns that drove over $2Min revenue in under a year for companies like StubHub and ModCloth and has managed annual marketing budgets exceeding $20M.
Today, he’s the CEO of Round Barn Labs, a growth marketing agency that helps B2B and consumer brands scale through affiliate, influencer and paid marketing. The team has worked on standout projects like helping Meta Quest grow its partner program and boost product awareness through strategic content collaborations.
How Tye DeGrange is shaping B2B partnerships
DeGrange actively engages with his 10K+ audience on LinkedIn, sharing insights on affiliate and influencer marketing and partnerships in general. He also hosts the Always Be Testing podcast, where he discusses various aspects of marketing and partnerships with industry experts like PartnerStack’s own CMO, Tyler Calder; Jake Schonberger, Head of Brand Partnerships, Beehiiv; Jennifer Rhima, Director of Partnerships in Apollo.io and more.
In addition to his LinkedIn page and podcast, he has a newsletter where he shares affiliate and influencer marketing insights often.
You might also like: See Jennifer Rhima’s playbook for using PartnerStack to manage affiliate and agency programs.
Andrew Bolis
Andrew Bolis is a marketing consultant and influencer with over 15 years of experience, including a stint as chief marketing officer at Streetbees. He’s worked with more than 500 brands — like Notion, HubSpot, Upwork and Semrush — and has helped drive over $210M in attributed revenue. Now, he offers consulting services and partners with businesses to help them grow.
How Andrew Bolis is shaping B2B partnerships
With over 387K followers across LinkedIn, X and his email newsletter, Bolis brings a unique perspective to B2B partnerships — especially from the influencer side. He regularly partners with companies to promote their products and understands what makes a partnership work from both ends.
Bolis is active on LinkedIn and X, where he shares practical tips on AI, growth and marketing, often sparking hundreds of comments and shares. He also creates useful resources like checklists and free guides on topics like growing your YouTube channel and the must-know AI tools.
Maja Voje
Maja Voje is the author of Go-To-Market Strategist, an Amazon bestseller that helps teams reach product-market fit faster. She’s also the founder of Growth Lab, where she’s worked with companies to achieve sustainable growth and refine their go-to-market strategies.
In addition, she co-teaches one of the best-selling online growth hacking courses in the world, taken by over 50K students and used by companies like Tesla, Apple, Deloitte, IBM and more.
How Maja Voje is shaping B2B partnerships
Voje primarily uses LinkedIn to share insights on growth, go-to-market strategy and B2B marketing. With over 62K followers, her posts combine personal stories, strategic thinking and actionable tips, making them easy to understand and genuinely helpful for founders and marketers. She also runs a free weekly newsletter, GTM Strategist, with over 17K subscribers. In it, she breaks down real-world GTM case studies and frameworks in a clear, practical way.
When it comes to partnerships, Voje often emphasizes the value of B2B influencer collaboration as part of a solid GTM strategy. She doesn’t just talk about it; she actively partners with brands, featuring their products in her newsletter and on LinkedIn.
Amanda Nielsen
Amanda Nielsen has held multiple partnership roles from partner marketing strategist at New Breed to partner acquisition and onboarding manager at Formstack. She is currently the partner sales manager at Bo, where she’s helping build and scale their partner program. Nielsen is also the founder of Thot Leader Labs, a platform dedicated to helping B2B professionals build personal brands and navigate the tech industry, especially partnerships.
How Amanda Nielsen is shaping B2B partnerships
Nielsen has gathered over 17K followers on LinkedIn and shares insights on partnerships, marketing strategies and personal branding. Her content stands out for its mix of humor, honesty and practical advice, making her posts both fun and genuinely useful. She’s also been featured on podcasts like SaaS Therapy, where she talks about building a personal brand in tech.
Through Thot Leader Labs, Nielsen offers mentorship to help people break into partnerships roles and navigate their careers in tech. And yes, she also sells funny, on-brand merch that keeps things light.
Morgan J Ingram
Morgan J Ingram is a four time LinkedIn Top Voice and the founder and CEO of AMP, where he helps B2B companies grow through LinkedIn by combining outbound strategy with strong content creation. He is currently sharing his expertise to advise companies like Cognism and Champify.
With a stacked resume, Ingram has taken on a variety of impactful roles over the years, from head of partnerships at Shiny Eyes Entertainment to VP of GTM talent and execution at Sales Impact Academy.
How Morgan J Ingram is shaping B2B partnerships
Ingram’s content on LinkedIn (with over 175K followers) and X (with over 27K followers) is all about using LinkedIn to generate leads. He shares practical tips, short videos and carousels focused on effective B2B sales tactics that are easy to digest and apply. Through AMP, Ingram collaborates with B2B influencers to create content that speaks directly to target audiences, helping companies drive pipeline and growth.
Ingram breaks down B2B influencers into three key categories: brand ambassadors (or affiliates), influencers and subject matter experts. He advocates for partnerships that tap into each group's unique strengths to build stronger, more effective collaborations.
Read Ingram’s advice on B2B influencers in our latest guide: B2B influencer marketing for SaaS in 2025.
Jason Yarborough
Jason Yarborough (or “Yarby”) is an experienced B2B partnerships leader and the co-founder of Arcadia, a consultancy that helps businesses grow their partner programs. He’s led partnership programs at companies like Drift and Terminus, where he drove remarkable growth by integrating partner strategies into sales and marketing efforts.
At Drift, for example, he boosted the tech partner program by 500 per cent by aligning Nearbound campaigns with both sales and marketing teams. At Terminus, he helped grow net new partner-generated revenue by 300 per cent per quarter. Now, as the fractional head of partnerships at Knack, he’s helping launch and expand their partnership programs to drive even more growth.
How Jason Yarborough is shaping B2B partnerships
Yarborough maintains an active presence on LinkedIn, where he shares insights on partnerships and go-to-market strategies. He also co-hosts the Friends with Benefits podcast with his wife, Sam Yarborough, exploring topics around building intentional relationships and better partnerships. Some of the guests they’ve had include Dave Gerhardt of Exit Five and Ned Arick of ATTYX.
Emily Kramer
Emily Kramer is the co-founder of MKT1 Capital and MKT1 Advisory, an early-stage fund and advisory firm dedicated to helping B2B startups build and scale their marketing functions. With a background that includes leading marketing teams at companies like Asana and Carta, Kramer brings a wealth of experience to her advisory roles.
How Emily Kramer is shaping B2B partnerships
Kramer shares her expertise across three key platforms: LinkedIn, newsletter and podcast. On LinkedIn, where she has over 36K followers, she regularly posts a mix of video and text content focused on marketing strategies. Her MKT1 Newsletter boasts over 50K subscribers and is widely regarded as one of the top business newsletters for startup marketing insights. Kramer also hosts the Dear Marketers podcast, where she offers actionable advice for startup marketing leaders.
Read more: Key Learnings from B2C affiliate marketing to drive success in B2B.
Jen Allen-Knuth
Jen Allen-Knuth is a sales educator, speaker, and former chief evangelist at Challenger, the company behind the bestselling book series The Challenger Sale. With a sales track record of over $50M sold to C-level decision-makers at companies like Gartner and Corporate Executive Board, Allen-Knuth has firsthand experience in what it takes to earn trust and attention in high-stakes B2B selling.
She hosted the Winning the Challenger Sale podcast, growing its audience tenfold.he also founded DemandJen to teach the tactics she wishes she had learned earlier in her career.
How Jen Allen-Knuth is shaping B2B partnerships
Allen-Knuth focuses on helping sales and marketing teams re-think their approach to engaging buyers, especially those who are stuck in the status quo. She teaches go-to-market teams how to shift from traditional relationship-building to Challenger-style selling, which often results in deeper, more strategic partnerships with buyers and partner teams alike.
Allen-Knuth has over 85K followers on LinkedIn and regularly shares insights around sales conversations, buyer psychology and what it actually takes to stand out in today’s noisy landscape. She also has a newsletter that teaches you how to earn buyers’ attention and sell better.he takes it one step further by offering advice on her subscribers’ cold emails.
Jack Appleby
Jack Appleby is a social media and creator strategy consultant with over 15 years of experience leading campaigns for major brands such as Microsoft, Beats by Dre, Verizon, Twitch and Morning Brew.
He is also the creator of the Future Social newsletter, which educates over 70K marketers on social media and creator strategies.
How Jack Appleby is shaping B2B partnerships
Appleby advocates for B2B brands to invest in influencer marketing and highlights that B2B content can and should be as engaging as B2C content. Through his newsletter and active presence on LinkedIn (over 75K followers), Appleby shares insights on building successful brand-influencer partnerships.
Furthermore, he partners with brands by accepting sponsors for his newsletter and promoting brand events and products.
Learn from the best in B2B partnerships
If you're working in partnerships or trying to build a strong partner program, learning from people who’ve done it well is one of the smartest moves you can make. The B2B influencers in this list are consistently sharing what’s working, what’s changing, and how to adapt.
Following leaders like these gives you a front-row seat to real strategies and lessons that you can actually apply. You get a look at what’s working across different companies, industries and partnership models without having to learn it all the hard way.
So, if you’re serious about improving your partner programs or growing your influence in the B2B space, don’t just follow from afar. Engage with their content, ask questions and apply their insights to your day-to-day work. The more you connect with these voices, the better equipped you'll be to lead successful, scalable partnerships.
See the Research Lab chart: The intersection of influence between B2B influencers, thought leaders and partnerships leaders.
