Integrations safeguard revenue by reducing customer churn for B2B SaaS companies

Are customers with integrations less likely to churn?
Source: State of Integrations report | February 2024

Customers with integrations enabled are likely to be stickier as they build more processes and dependencies on top of your application. 92% of respondents with insight into how integrations impact churn agreed that integrations prevent customer churn, per the State of Integrations report.

Key Metric
Percentage of respondents answered that customers with integrations enabled were less likely to churn

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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
Growth in revenue seen by the average PartnerStack customer
In revenue driven by partners on PartnerStack in the past year
Year-over-year growth in partner acquisition

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