Consider:

• Show partners you are invested in other ways, like through partner enablement, MDFs or other non-monetary rewards
• Refer to existing processes like AE commission structures to benchmark your partner commissions
• Don’t complicate it. You want partners to understand your commission structure so that they will want to join your program 

Assess your competition — and what they are offering

Marketing a partner program is important to get partners to join. Your competitors likely have landing pages where you can find information about their different program types. Do some due diligence and gather information on who your competitors are, what kind of traffic they're driving and what an attractive commission structure might look like for your industry in 2025.
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Use other channels as a baseline

Be aware of your acquisition unit economics and use it as a baseline for your commission structure. If your paid marketing team are normally spending $50 to get a qualified lead an offer of $40 per qualified lead would be popular with both your marketing team and your partners. Experiment by setting up a group with this CPL offer and reaching out to partners in the discovery tool who list CPL as a preferred commission structure.
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Consider when to commission partners and seek out feedback

When appropriate, moving your commission to an earlier point in the funnel can be even more valuable than increasing the rev share an extra five per cent. The best way to understand if your partner commission structure will actually be attractive to partners is to ask them. As you set and refine your partner commission structure, turn to trusted partners to gather their feedback. Ask them which commission structure they’d prefer if you have two potential offers and adjust to attract the right partners.

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Communicate your commission structure

Whether your commission structure is for a net-new program or you’re revamping an existing partner commission structure, you need to communicate it out to partners and potential partners. Ensure that it’s displayed on a landing page and in a partner marketplace where partners can find it. Don't forget to send out email communications and meet with high-value partners to get them excited about earning commissions.

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Additional resources:
Build a revenue-driving landing page for your partner program that includes partner commission details and more.

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