Content types by efficiency within an influencer program

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Content types by efficiency within an influencer program

Chart

PartnerStack | May 2025

Insight

Social media is the undisputed leader in efficiency, indicating its strong potential for B2B influencer campaigns. High-engagement formats like in-person events and webinars also demonstrate effectiveness, suggesting a preference for dynamic and direct interactions.

Key Metric

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Responded that social media posts are the most effective content

ACTION

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COPIED

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SOURCE DATA

Where we get our data

This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.

PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.

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121

Growth in revenue seen by the average PartnerStack customer

500

M+

In revenue driven by partners on PartnerStack in the past year

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Year-over-year growth in partner acquisition

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