56% of respondents say social media posts are the most effective B2B influencer content type
Chart
Content types by efficiency within an influencer program
PartnerStack |Â May 2025
Insight
Social media is the undisputed leader in efficiency, indicating its strong potential for B2B influencer campaigns. High-engagement formats like in-person events and webinars also demonstrate effectiveness, suggesting a preference for dynamic and direct interactions.
Key Metric
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56
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Responded that social media posts are the most effective content
ACTION
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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average PartnerStack customer
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In revenue driven by partners on PartnerStack in the past year
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Year-over-year growth in partner acquisition
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