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How HubSpot and PartnerStack Are Powering Co-Sell at Scale in 2025

From lead submission to deal collaboration, the PartnerStack Network Connect App for HubSpot brings co-selling to the center of your sales motion.

We know partners are busy. They’re navigating multiple tools and systems every day to drive results for PartnerStack users, and the last thing they want is to log into a portal every single time they want to submit a referral. That’s why PartnerStack and HubSpot created the Network Connect App: to meet partners where they already work — inside their CRM. 

The PartnerStack Network Connect App for HubSpot makes it easy for partners to refer business without ever leaving their CRM, HubSpot. With lead submission to deal collaboration capabilities, this app brings co-selling to the center of your sales motion. In just a few clicks, partners can share deal information directly with vendors in the PartnerStack Network and track how those referrals progress.

By embedding lead and deal capture directly into HubSpot, we’re transforming a dated process that’s lived in portals into something faster, easier and built for how people actually sell SaaS today. And with enhanced co-sell capabilities, it’s now easier than ever for PartnerStack customers and partners to collaborate on revenue-driving deals using the tools they already use.

From lead submission to deal collaboration

We didn’t build this app just to streamline workflows, we built it to make the partner experience frictionless. By enabling full deal registration within HubSpot, PartnerStack is removing barriers to collaboration, in turn keeping partner engagement high and the revenue flowing. When it’s easier to work together, it's easier to surface new opportunities — and close them faster. 

Customized to fit each unique sales workflow

Every sales team works differently and we built this app with that in mind. With flexible placement inside HubSpot, partners can decide exactly where the app appears. Whether within pipeline views, contact records or deal dashboards, the app meets teams where they work, further streamlining co-sell execution.

Designed for scalable, repeatable co-selling

Built on the PartnerStack Network — delivering the only B2B-focused partner experience — this integration is designed for scale. With a single app embedded in HubSpot, partners can submit leads and deals to any program they’re part of, without logging into multiple portals. That means less friction and more consistency for partners, and a repeatable co-sell motion that can grow with your business without added complexity. 

Unified platform, unified path to revenue

Effective co-selling starts with a great partner experience. That means working with partners, not forcing them into separate tools or unfamiliar workflows. The PartnerStack Network Connect App for HubSpot creates a more connected, scalable go-to-market engine by meeting partners inside the systems they already use. By creating a unified, seamless experience, PartnerStack and HubSpordrive higher partner engagement, better collaboration, which ultimately leads to faster revenue growth for everyone involved.

Learn more today.

A screenshot of the PartnerStack and HubSpot Connect app
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