Choosing the right influencer type for your B2B partner program
Chart
Choosing the right influencer type
PartnerStack | May 2025
Insight
Recruiting the right partner matters. Leveraging partner networks that allow for filtered search and detailed partner profiles help streamline the B2B influencer selection process by providing insights into an influencer's audience, engagement and relevant experience.
Key Metric
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$
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60
%
B2B firms who feel they don't have the skills to start a B2B influencer program
ACTION
Once you've chosen the right influencer, learn how to build an effective B2B influencer partner program.
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121
%
Growth in revenue seen by the average PartnerStack customer
$
500
M+
In revenue driven by partners on PartnerStack in the past year
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48
%
Year-over-year growth in partner acquisition
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