Partnerships are one of the most reliable and efficient revenue channels in B2B SaaS today. Buyers are increasingly skeptical of traditional sales and marketing tactics, with research showing they trust third-party sources, like partners and peers, 16 per cent more. Add an efficient channel structure and it’s clear why partnerships drive scalable and sustainable growth.
The challenge? Finding the right partners to complement your go-to-market strategy can be time-intensive. But without them, even the most well-designed partner programs can fall flat.
That’s where the PartnerStack Network comes in. As the world’s largest B2B partner network, it connects over 100,000 active partners with the top software brands. Brands who’ve joined the Network have seen a 541 per cent increase in partner-sourced revenue after one year.
To give you a head start, we’ve rounded up five high-potential partners to work up with for 2025. Let’s jump into it.
Partner: CO— US Chamber of Commerce
Why we recommend them: Your content partner for US-based small businesses
Preferred offer structures: Flat fee
About CO—
CO— is the US Chamber of Commerce’s digital platform for small businesses, providing resources and guidance to help entrepreneurs thrive in every step of their journey. With search-optimized content, strategic social media distribution and event sponsorships, CO— is a trusted resource for small business owners nationwide.
Why B2B SaaS companies should partner with CO—
Since its 2019 launch, CO— has cultivated a loyal audience of entrepreneurs, making it an ideal partner for B2B SaaS companies looking to target SMBs.
CO— offers a few unique benefits to brands. First, CO— typically works with one advertiser per opportunity, ensuring brands aren’t competing for visibility. Second, they offer event sponsorships which give brands the ability to connect directly with small business owners and build personal relationships that foster long-term loyalty. Finally, CO—’s content strategies are designed to educate and engage, allowing brands to leverage their established reputation with small businesses when working together.
Their ability to match pain points with actionable insights make them a top pick for B2B brands looking to reach US-based SMBs.
See more: The GTM trends we got right in 2024 (plus, the ones to watch for in 2025).
Partner: Wishly Group
Why we recommend them: Your guide to LinkedIn’s B2B influencer economy
Preferred offer structures: Hybrid (Flat fee + revenue share/commission)
About Wishly Group
The Wishly Group is a leading influencer talent agency specializing in B2B revenue creators on LinkedIn. Their network includes LinkedIn Top Voices with more than 1.4M followers, 100K newsletter subscribers and 50K monthly podcast downloads. They manage over $100K in campaigns monthly, partnering with the top B2B brands in sales, marketing and HR tech.
Why B2B SaaS companies should partner with Wishly Group
The Wishly Group is an ideal partner for B2B brands looking to tap into the power of influencer marketing on LinkedIn. Wishly’s proven three-step strategy — awareness, education conversion— delivers measurable ROI, with examples like a $200K deal generating a seven to one return within four months.
They are experts at turning revenue goals into tailored campaigns that reach the right audiences on LinkedIn. Wishly also acts as a general manager for creators, handling operations like newsletters, podcasts and vendor management, allowing them to focus on what they do best: creating.
For B2B SaaS brands looking to grow their presence on LinkedIn, the Wishly Group can help drive immediate returns while building long-term brand awareness on the platform.
Partner: ReddVisible
Why we recommend them: The first dedicated Reddit marketing agency
Preferred offer structures: Hybrid (upfront fee + performance-based commissions)
About ReddVisible
ReddVisible is the first agency focused exclusively on helping brands grow through Reddit. With 20+ years of experience via their parent company, Venture 4th Media, ReddVisible combines performance-driven strategies with community management to unlock Reddit’s full potential as a revenue channel.
Why B2B SaaS companies should partner with ReddVisible
Despite Reddit’s 267.5M weekly active users, many B2B brands overlook its potential for niche-driven, community-based growth. ReddVisible is the first agency dedicated solely to helping brands navigate this unique ecosystem and tap into these communities effectively.
They work closely with brands to create campaigns and content that resonate with Reddit’s notoriously critical audience. They help brands drive high-intent traffic (securing top “above the fold” search results), build an engaged community and manage brand reputation. ReddVisible’s combination of strategic content and data-driven approach make them an essential partner for B2B SaaS brands looking to embrace Reddit as a new growth channel.
Related: How B2B SaaS companies can build an agency partner program.
Partner: InfluenceLogic
Why we recommend them: Performance-based influencer marketing on YouTube
Preferred offer structures: Any
About InfluenceLogic
InfluenceLogic is a performance-driven influencer marketing agency specializing in YouTube. They connect brands with thousands of creators to publish effective sponsored content that drives customer acquisition.
Why B2B SaaS companies should partner with InfluenceLogic
Navigating influencer marketing on YouTube without experience can be an expensive learning curve. InfluenceLogic removes the guesswork by leveraging proven strategies that have generated over 205M organic YouTube views and delivered 12K monthly customers for their clients. Their performance-based approach helps brands achieve scalable growth by identifying the right influencers and managing campaigns from end-to-end.
InfluenceLogic is great at spotting YouTube thought leaders who know how to deliver your brand's message while actually driving results. They handle everything from start to finish, making sure every video is compliant, brand-safe, and dialed in for the best cost-per-lead or customer acquisition.
Partner: Geekflare
Why we recommend them: A trusted online publication for SMBs
Preferred offer structures: Flexible
About Geekflare
Geekflare is a trusted, independent online publication helping SMBs with the resources they need to increase sales, streamline operations, reduce costs and fuel growth.
Why B2B SaaS companies should partner with Geekflare
Geekflare’s multi-angle content approach and emphasis on unbiased, research-driven content, has built a loyal SMB audience for B2B brands to tap into. Geekflare’s unbiased reviews, expert recommendations, data-driven insights and technology news reach over a million people monthly. Their focus on actionable insights and helpful content means SMBs look to them for solutions they can implement quickly.
For B2B brands, this is a great opportunity to leverage Geekflare’s credibility while tapping into a new audience to drive conversions.
Ready for 2025?
With these partners in your network, your partner program is ready for success in 2025. If you’re ready to take the next step, connect with them today through the PartnerStack Network.
