Partnerships are one of the most reliable and efficient revenue channels in B2B SaaS today. Buyers are increasingly skeptical of traditional sales and marketing tactics, with research showing they trust third-party sources, like partners and peers, 16 per cent more. Add an efficient channel structure and it’s clear why partnerships drive scalable and sustainable growth.
The challenge? Finding the right partners to complement your go-to-market strategy can be time-intensive. But without them, even the most well-designed partner programs can fall flat.
That’s where the PartnerStack Network comes in. As the world’s largest B2B partner network, it connects over 100,000 active partners with the top software brands. Brands who’ve joined the Network have seen a 541 per cent increase in partner-sourced revenue after one year.
To give you a head start, each quarter we round up five high-potential partners to work with for 2025. Let’s jump into it.
Partner: Join Secret
Why we recommend them: Your gateway to a global network of SaaS entrepreneurs
Preferred offer structures: Revenue share (preferred), flat fee for newsletter features
About Join Secret
Join Secret is a global marketplace of curated SaaS offers, trusted by over 120K entrepreneurs worldwide. By connecting B2B SaaS brands with a highly engaged audience of startups and businesses, Join Secret helps partners acquire dozens of new paying customers every month. Their network includes partnerships with VCs, accelerators and fintech companies, ensuring widespread distribution to the right audiences.
Why B2B SaaS companies should partner with Join Secret
Join Secret is a solution for B2B SaaS brands looking to scale efficiently. With a network of more than 120K active users, they provide access to startups and businesses actively seeking SaaS solutions. Their curated content and offers on top SaaS tools like Notion, Stripe and HubSpot ensure high visibility and engagement. The ability to generate six-figure yearly revenue for top SaaS partners makes Join Secret a top partner for brands aiming to expand their reach and drive customer acquisition.
Partner: Upcision
Why we recommend them: A performance-driven partner for qualified B2B leads
Preferred offer structures: Cost per lead (CPL)
About Upcision
Upcision is a leader in performance-based B2B marketing, specializing in generating high-quality, meeting-ready leads. With a track record of delivering over 100K leads for SMB to enterprise-level organizations, Upcision guarantees sales-qualified leads and operates entirely on a performance-based model with no retainers.
Why B2B SaaS companies should partner with Upcision
Upcision is the ideal partner for B2B SaaS brands looking to scale their sales pipelines with high-intent leads. Their expertise spans verticals like marketing, productivity, security, design and ERP. By focusing on CPL offers, Upcision aligns its success with yours, ensuring you only pay for leads that fit your criteria. Their performance-driven approach removes the risk and guesswork, making them a trusted partner for brands aiming to accelerate growth.
Related: What is the difference between lead generation forms vs. deal registration and when to use each.
Partner: The Reward Collection
Why we recommend them: Boost customer loyalty with card-linked rewards
Preferred offer structures: Revenue share
About The Reward Collection
The Reward Collection (TRC) is the world’s largest broker of card-linked offers, working with over 900 merchants across five continents. With access to 20 million B2B customers, TRC specializes in driving customer acquisition, increased spend and loyalty through frictionless cashback solutions.
Why B2B SaaS companies should partner with The Reward Collection
TRC offers a unique opportunity for B2B SaaS brands to tap into a large, highly engaged audience. Their card-linked rewards platform drives measurable results, including a 28 per cent increase in customer spend, double the return spend and a three to five times longer customer lifetime. TRC’s ability to integrate seamlessly with PartnerStack makes them a versatile and impactful partner for SaaS brands looking to expand their reach and revenue.
Partner: FounderPass
Why we recommend them: Reach a global community of founders
Preferred offer structures: Cost per acquisition, flat fee, revenue share, cost per lead
About FounderPass
FounderPass is a leading membership platform for founders, offering access to millions of dollars in discounts on B2B software, services and tools. With a highly engaged global community of decision makers, FounderPass connects B2B SaaS brands with founders actively seeking solutions to grow their businesses.
Why B2B SaaS companies should partner with FounderPass
FounderPass is a game changer for B2B SaaS brands targeting startups and growing businesses. Their platform provides high visibility through exclusive offers, promotions and tailored content. By partnering with FounderPass, you gain direct access to a targeted audience as they’re evaluating and purchasing new software with flexible offer structures that allow brands to choose the model that best aligns with their goals. FounderPass is an ideal partner for driving conversions and building long-term relationships with founders.
Partner: Efficient App
Why we recommend them: Straightforward software reviews that convert
Preferred offer structures: Cost per click
About Efficient App
The folks at Efficient App take software seriously — expect no BS reviews here that focus on B2B SaaS for businesses of all sizes. With over a decade of experience making recommendations at scale, Efficient App will allow you to tap into a highly engaged SMB audience.
Why B2B SaaS companies should partner with Efficient App
Authenticity is key for Efficient App when they select partners. They are committed to only working with the best software and help elevate those they do in their category through top quality written and video reviews that convert. Efficient App is an excellent choice for marketing, productivity and VOIP businesses looking to scale their co-marketing efforts.
Partner: CO— US Chamber of Commerce
Why we recommend them: Your content partner for US-based small businesses
Preferred offer structures: Flat fee
About CO—
CO— is the US Chamber of Commerce’s digital platform for small businesses, providing resources and guidance to help entrepreneurs thrive in every step of their journey. With search-optimized content, strategic social media distribution and event sponsorships, CO— is a trusted resource for small business owners nationwide.
Why B2B SaaS companies should partner with CO—
Since its 2019 launch, CO— has cultivated a loyal audience of entrepreneurs, making it an ideal partner for B2B SaaS companies looking to target SMBs.
CO— offers a few unique benefits to brands. First, CO— typically works with one advertiser per opportunity, ensuring brands aren’t competing for visibility. Second, they offer event sponsorships which give brands the ability to connect directly with small business owners and build personal relationships that foster long-term loyalty. Finally, CO—’s content strategies are designed to educate and engage, allowing brands to leverage their established reputation with small businesses when working together.
Their ability to match pain points with actionable insights make them a top pick for B2B brands looking to reach US-based SMBs.
See more: The GTM trends we got right in 2024 (plus, the ones to watch for in 2025).
Partner: Wishly Group
Why we recommend them: Your guide to LinkedIn’s B2B influencer economy
Preferred offer structures: Hybrid (Flat fee + revenue share/commission)
About Wishly Group
The Wishly Group is a leading influencer talent agency specializing in B2B revenue creators on LinkedIn. Their network includes LinkedIn Top Voices with more than 1.4M followers, 100K newsletter subscribers and 50K monthly podcast downloads. They manage over $100K in campaigns monthly, partnering with the top B2B brands in sales, marketing and HR tech.
Why B2B SaaS companies should partner with Wishly Group
The Wishly Group is an ideal partner for B2B brands looking to tap into the power of influencer marketing on LinkedIn. Wishly’s proven three-step strategy — awareness, education conversion— delivers measurable ROI, with examples like a $200K deal generating a seven to one return within four months.
They are experts at turning revenue goals into tailored campaigns that reach the right audiences on LinkedIn. Wishly also acts as a general manager for creators, handling operations like newsletters, podcasts and vendor management, allowing them to focus on what they do best: creating.
For B2B SaaS brands looking to grow their presence on LinkedIn, the Wishly Group can help drive immediate returns while building long-term brand awareness on the platform.
Partner: ReddVisible
Why we recommend them: The first dedicated Reddit marketing agency
Preferred offer structures: Hybrid (upfront fee + performance-based commissions)
About ReddVisible
ReddVisible is the first agency focused exclusively on helping brands grow through Reddit. With 20+ years of experience via their parent company, Venture 4th Media, ReddVisible combines performance-driven strategies with community management to unlock Reddit’s full potential as a revenue channel.
Why B2B SaaS companies should partner with ReddVisible
Despite Reddit’s 267.5M weekly active users, many B2B brands overlook its potential for niche-driven, community-based growth. ReddVisible is the first agency dedicated solely to helping brands navigate this unique ecosystem and tap into these communities effectively.
They work closely with brands to create campaigns and content that resonate with Reddit’s notoriously critical audience. They help brands drive high-intent traffic (securing top “above the fold” search results), build an engaged community and manage brand reputation. ReddVisible’s combination of strategic content and data-driven approach make them an essential partner for B2B SaaS brands looking to embrace Reddit as a new growth channel.
Related: How B2B SaaS companies can build an agency partner program.
Partner: InfluenceLogic
Why we recommend them: Performance-based influencer marketing on YouTube
Preferred offer structures: Any
About InfluenceLogic
InfluenceLogic is a performance-driven influencer marketing agency specializing in YouTube. They connect brands with thousands of creators to publish effective sponsored content that drives customer acquisition.
Why B2B SaaS companies should partner with InfluenceLogic
Navigating influencer marketing on YouTube without experience can be an expensive learning curve. InfluenceLogic removes the guesswork by leveraging proven strategies that have generated over 205M organic YouTube views and delivered 12K monthly customers for their clients. Their performance-based approach helps brands achieve scalable growth by identifying the right influencers and managing campaigns from end-to-end.
InfluenceLogic is great at spotting YouTube thought leaders who know how to deliver your brand's message while actually driving results. They handle everything from start to finish, making sure every video is compliant, brand-safe, and dialed in for the best cost-per-lead or customer acquisition.
Partner: Geekflare
Why we recommend them: A trusted online publication for SMBs
Preferred offer structures: Flexible
About Geekflare
Geekflare is a trusted, independent online publication helping SMBs with the resources they need to increase sales, streamline operations, reduce costs and fuel growth.
Why B2B SaaS companies should partner with Geekflare
Geekflare’s multi-angle content approach and emphasis on unbiased, research-driven content, has built a loyal SMB audience for B2B brands to tap into. Geekflare’s unbiased reviews, expert recommendations, data-driven insights and technology news reach over a million people monthly. Their focus on actionable insights and helpful content means SMBs look to them for solutions they can implement quickly.
For B2B brands, this is a great opportunity to leverage Geekflare’s credibility while tapping into a new audience to drive conversions.
Ready for 2025?
With these partners in your network, your partner program is ready for success in 2025. If you’re ready to take the next step, connect with them today through the PartnerStack Network.
