PartnerStack vendors with multiple partner programs see a significant increase in average monthly revenue

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PartnerStack vendors with multiple partner programs see a significant increase in average monthly revenue

Chart

Average monthly revenue for vendors based on number of programs

Source: PartnerStack | April 2024

Insight

Vendors in the PartnerStack Network with two or more programs see a significant increase in average monthly revenue, which tended to spike after 36 months with PartnerStack.

Key Metric

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1.77

Increased earnings of vendors with more than one partner program

ACTION

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Partner-driven represents highest revenue source for top performing sales reps

Partner referrals are only 10% of pipeline, yet they account for 31% of revenue. For top performers, the sales velocity delta of partnerships — the speed and efficiency at which deals are closed and generating revenue — is higher than other channels, yet out of companies surveyed by Pavilion and Ebsta, only 12% have a partnership program, meaning there’s revenue opportunities left on the table.

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SOURCE DATA

Where we get our data

This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.

PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.

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Growth in revenue seen by the average PartnerStack customer

In revenue driven by partners on PartnerStack in the past year

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Year-over-year growth in partner acquisition

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