Content Syndication (CoSy) is the practice of republishing content on third-party websites to expand its reach and generate greater visibility. By distributing articles, blog posts, infographics, guides and other content formats across relevant platforms, businesses can tap into new audiences, drive traffic back to their own website and establish thought leadership within their industry.

Effective CoSy strategies involve identifying reputable syndication partners, tailoring content to their specific audiences and tracking key metrics to measure the success of syndication efforts. This can be a valuable strategy for building brand awareness and generating leads.