A co-sell agreement is a formal partnership arrangement between two or more companies to collaboratively sell complementary products or services to shared or overlapping customer bases. This type of agreement is designed to drive mutual revenue growth by leveraging each party’s expertise, resources and customer relationships.

Typically, co-sell agreements outline specific roles, responsibilities and revenue-sharing terms, ensuring alignment between the partners. They often involve joint marketing efforts, shared sales enablement materials and coordinated go-to-market strategies to maximize customer value and accelerate deal cycles through co-selling partnerships.

Co-sell agreements are a powerful tool to expand market reach, enhance customer solutions and generate incremental revenue without significant upfront investment. Successful co-sell partnerships require strong communication, trust and a clear understanding of each party’s goals to ensure both sides benefit equally from the collaboration.