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Content marketing partnership

Content marketing partnership

Noun

[con-tent mar-kit-ing part-nur-ship]

Content marketing partnerships are facets of strategic partnerships wherein a company works with a partner to promote through content marketing. Content marketing partnerships work to expand your reach (by exposing your brand to your partner's audience) and boost your SEO performance, both of which can positively affect brand recognition and sales. Content marketing partnerships require alignment on content strategy and should incorporate the best of each company's brand to create compelling content.

Content marketing partnerships can include sponsored content and posts or co-created content. Whether or not the content is sponsored or co-created, it should fit into the wider editorial look and feel of the company posting it.

Example: To see a real-world example of content marketing partnership, check out the collaboration between Intel and Uproxx. Intel wanted to position itself as a top choice for creatives, so they created a co-branded event with Uproxx (a culture and lifestyle magazine) wherein creators presented work they made through Intel. Both brands got to benefit from exposure to each other's audiences.

More Partnership terms beginning with
C
Cost per click (CPC)

Noun

[kohst pur kli-ck]

Cost per click (CPC) is an advertising revenue model used by websites wherein they bill advertisers based on the number of clicks on a display ad for their site. Advertisers usually set a daily budget for cost per click. When the budget is reached, the website is removed from the ad rotation for the rest of the day.

Most websites are paired with advertisers through a third party, such as Google Ads on Google AdSense. One of the most common ways to determine cost per click is by dividing the cost of your advertising campaign by the number of clicks. It's also common to determine cost per click by bidding, wherein you'd bid a price per click and the system uses algorithms to run your ads, charging you up to your bid amount but not more.

Cost per click is also sometimes called pay per click (PPC).

Example: A website with a cost per click of 10 cents would charge an advertiser $100 for 1000 clicks.

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Customer loyalty program

Noun

[kuhs-tuh-mer loi-uhl-tee proh-gram]

A customer loyalty program is an organized system that allows a company to reward customers for their engagement. The company may offer incentives to customers who promote their brand on social media and in real life, refer business, and perform other activities that are beneficial to the brand. In return, the customers may receive points, swag, conference tickets, gift cards, or other rewards.

Many B2B software vendors understand that their customer base is one of their greatest untapped marketing and sales resources. By encouraging happy customers to share their positive experiences with their peers, vendors can leverage customers as a low-cost, highly effective marketing channel. For example, customers may receive points that can later be redeemed for rewards by referring new business. Or customers may receive cash incentives when they generate new deals that close.

Also known as customer advocacy programs.

Example: As ChamomileCorps’ #1 fan, Refika told all her entrepreneurs friends that the software was a must-have and had saved her a great deal of time and money. Since she received 500 points on ChamomileCorps’ Cham-pions program for every referral, by the end of the year, she had received enough points to redeem them for a brand new iPad.

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