Sales funnel
Noun
[sayls fuh·nuhl]
A sales funnel is a marketing model that illustrates the journey of a consumer leading up to the point of purchase. It serves as a visual representation of the steps a consumer takes before buying something.
The sales funnel usually consists of a top, middle, and bottom, but may be broken down into as many as six stages. The top of the funnel represents the awareness stage in which a consumer becomes aware of the product or service. The middle of the funnel is the interest stage wherein consumers learn about the product or service and how it can help them. The bottom of the funnel represents the decision stage wherein a consumer is actively making the decision of whether or not to purchase.
Example: A low-touch sales funnel is a simplified buying journey where there are minimal steps from awareness to point of purchase.
The Anatomy of a High-Performing Referral Program
Noun
[soo·per uh·fil·ee·ayts]
Super affiliates are the exceptionally influential and high-performing affiliates partners who play a strategic role in driving sales and revenue for a B2B SaaS company. These whale partners typically have a large and engaged audience, extensive industry expertise, and a track record of consistently delivering results.
Super affiliates often have specialized knowledge in the software's niche, enabling them to effectively market and endorse the product to their network, leading to significant growth and brand recognition for the SaaS vendor. Building strong relationships with super affiliates is a key component of a successful partnership ecosystem, as they can significantly amplify the reach and impact of the software within the target market.
Example: Approximately 20 per cent of the total partner-sourced revenue for the Kevin's affiliate partner program was driven by one outstanding partner, a super affiliate with a certified knowledge of Kevin's software and the ability to build trust and close partner deals.
Strategic partnerships are relationships between two entities (most commonly two companies) with overlapping or complementary products or services that aim to achieve a mutually beneficial result. Strategic partnerships are also commonly referred to as an alliance or joint venture.
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