A SaaS partner model defines the collaborative relationship between a SaaS vendor and its channel partners, outlining how they work together through B2B partnerships to drive revenue and expand market reach. These models can take various forms, including referral programs, co-sell agreements and integration partnerships.

They typically involve shared responsibilities for sales, marketing and customer support, with clear guidelines on revenue sharing, training and ongoing support. A well-defined SaaS partner model is crucial for establishing mutually beneficial relationships, enabling SaaS vendors to scale their business efficiently while providing partners with valuable opportunities to generate revenue and expand their service offerings.