A channel development manager is a professional responsible for building, nurturing and optimizing relationships with channel partners to drive revenue growth and expand market reach. This role focuses on identifying new partnership opportunities, onboarding partners and providing them with the tools, training and support needed to succeed.

The channel development manager acts as a bridge between the company and its partners, ensuring alignment on goals, strategies, and performance metrics. For example, a channel development manager might work closely with a reseller partner to co-develop a go-to-market strategy that aligns with both organizations' objectives.