In the competitive B2B SaaS landscape, channel onboarding goes beyond simply signing partners. It's the strategic process of equipping and empowering them to effectively sell, support, and evangelize your solution. Onboarding is a crucial step for any channel sales program because it sets the stage for a successful partnership.

Channel onboarding may have several stages including preboarding, training, marketing support, technical enablement and ongoing engagement with channel sales managers.

Overall, channel onboarding should be looked at as an investment in the organization and channel sales program, not a cost. By investing in your partners' success, you're investing in your organization's revenue growth. It's a win-win, setting the stage for sustainable growth and a thriving ecosystem around your B2B SaaS solution.

Related: Here's what great partner onboarding looks like.