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Co-selling

Co-selling

Verb
[ko-sel-ing]

Co-selling is the act of bringing a third party partner from outside of the business to support and close a sales deal. By bringing in this external member to act as an extension of the sales team, it helps strengthen the sales pitch and close the deal.

Typically, a co-selling partner should be someone who has credibility in the space and can speak to why a SaaS product would be a good fit for the customer.

Example:

To have successful co-selling relationship, your partner manager will need to develop a co-marketing plan to outline business goals and joint messaging for the two businesses.

More Partnership terms beginning with
C
Noun
[ko-mahr-ki-ting strat-i-jeez]
Noun
[kuhs-tuh-mer am-bas-uh-der]