Channel activation in B2B SaaS partnerships refers to the strategic process of engaging and energizing distribution channels to maximize product reach and sales effectiveness. It involves onboarding and empowering partners, such as resellers or distributors, to effectively market, sell, and support the SaaS solution.

This encompasses activities like training, joint marketing initiatives, and providing necessary resources to ensure partners are equipped to effectively promote and sell the software. Successful channel activation fosters collaborative relationships, enhances brand visibility, and expands market penetration, ultimately driving mutual growth and success in the dynamic landscape of B2B SaaS partnerships.

Related: Top growth channel tactics.