Channel marketing automation (CMA) is a strategy and technology platform that empowers businesses to streamline and optimize their go-to-market strategies with channel partners. By automating tasks like lead distribution, campaign management, performance tracking and incentive programs, CMA fosters deeper partner engagement, improves lead quality and accelerates revenue growth. It provides real-time insights into partner performance, enabling businesses to identify top performers, allocate resources effectively, and optimize their channel programs for maximum ROI.