Amazon Web Services (AWS) Marketplace is a digital catalog and online storefront that allows businesses to discover, purchase and instantly deploy software and services that run seamlessly on AWS infrastructure. It's a hub where businesses can find a range of cloud-based solutions to streamline their operations and enhance productivity. Instead of investing in costly on-premises software and hardware, businesses can access a vast array of ready-to-use solutions on AWS Marketplace on-demand.

AWS Marketplace offers distinct advantages to both buyers and sellers. For buyers, it provides a convenient platform to discover and procure software solutions. This simplifies the procurement process, eliminating the need to research and negotiate individually. The software available on AWS Marketplace seamlessly integrates with AWS infrastructure, meaning smooth deployment and operation. Businesses can choose from various pricing models, such as pay-as-you-go or subscription options, enabling them to scale their usage according to their specific needs. For sellers, AWS Marketplace opens doors to a global audience of potential customers, significantly expanding their market reach. The platform streamlines the sales process, reducing the time and resources required to onboard new customers.