Noun
[a·muh·zaan web sur·vuh·suhz maar·kuht·plays]
The Amazon Web Services (AWS) Marketplace is an online store provided by Amazon that offers cloud software solutions and services for B2B and B2C marketers. It serves as a platform where SaaS businesses can discover, deploy, and scale applications with ease. The AWS Marketplace provides a convenient hub for accessing both free and paid software products, including SaaS applications and APIs. With its vast catalog and streamlined processes, the AWS Marketplace empowers businesses to leverage the power of the cloud, accelerating their digital transformation and enabling a faster go-to-market strategy.
Example: B2B marketers can utilize the helpful selection of SaaS tools available on the AWS marketplace to enhance their cloud-based infrastructure, streamline operations, and deliver scalable solutions to their customers.
Noun
[ah-fill-ee-it mar-ket-ing]
Affiliate marketing is an advertising model in which a brand pays third-party content creators to generate traffic and leads for the brand's products or services. Content creators often run a blog or produce video content. They promote the company in their content and are given a unique link to drive their audience to. Then, they are paid a commission for the value of the traffic driven to that link or sales made through it.
Affiliate marketing is a useful tool for businesses who want to reach a wider, established audience through a creator the audience is already familiar with. Affiliate marketing is a billion-dollar industry, and it operates in both B2C and B2B spaces. Return on investment for affiliate marketing can be very high since the company essentially outsources marketing and selling to the affiliate.
Example: Gretchen posted links to a specific software in her blog. For every click that link got, the software company paid her a commission. Gretchen was taking part in affiliate marketing.
Noun
[ave-ridge deel sye-z]
Average deal size is a metric used by SaaS companies that represents the average amount of money that customers spend on a solution. Another way to explain it is the average amount of money a business makes per deal they close.
Average deal size can be calculated by taking the total revenue earned in a given period and dividing it by the number of closed-won opportunities during that timeframe. ACV is often calculated on a monthly or quarterly basis and used as a key performance indicator (KPI) for the business. Average deal size can be a helpful metric to use when evaluating the performance of sales teams, and it can also be used to determine the price points that are most likely to see leads convert.
Example: Luca's company closed three deals in the last month, worth $5,200, $6,700, and $7,000, respectively. He added the value of each deal up to a total of $18,900, which he divided by three to find an average deal size of $6,300.