A channel sales strategy is a plan that outlines how a company will sell its products or services through third-party partners such as distributors, resellers or affiliates. This strategy includes defining target markets, selecting the right partners, setting performance expectations and providing the necessary support to ensure success.

A well-executed channel sales strategy is crucial for expanding market reach, reducing operational costs and driving revenue growth. It requires clear communication, alignment of goals and ongoing collaboration to ensure both the company and its partners benefit from the relationship.