Fractional hire is the act of engaging of a skilled professional on a part-time or project-based basis. Rather than hiring a full-time employee, companies opt for fractional hires to access specialized expertise without the long-term commitment.

This model is particularly common in roles like marketing, sales and finance, where specific skills or experience are needed for a defined period. Fractional hires offer flexibility, cost-efficiency and access to a wider talent pool, enabling B2B companies to scale their operations effectively and efficiently.

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