[laang tayl paart·nrz]
Long-tail partners are the roughly 80% of your partner who only drive about 20% of your revenue. The concept of long-tail partners is related to the Pareto principle, which states that 20% of a group of customers will generate 80% of your value. The other 80% of customers drive much less value — about 20% altogether. Your long-tail partners are not your high performers, but you should still develop a strategy to nurture them and realize as much value as possible.
Example: Although they drive a smaller percentage of your total revenue, long-tail partners are still an important subset of customers to engage and enable to make your program as lucrative as possible.
Lifetime revenue is a metric that shows the total amount of money a customer or client spends on your products or services over the entirety of their relationship with your business. Lifetime revenue can also be referred to as customer lifetime value (CLTV) or customer lifetime revenue. Lifetime revenue can be used to determine which customer segments are most valuable to your business.
Example: Building loyalty with partners is a good strategy to increase their maximum lifetime revenue.
Lead generation is the process of attracting prospective customers and nurturing their interest in your business with the eventual goal of turning them into converted customers. In B2B SaaS, lead generation can be done through inbound marketing, SEO, re-targetting, partner referrals, free trials and more. Those potential customers (or warm leads) are then followed up with to show them the value of your service or product to convert them to purchase your product or service.
Example: As part of your partnerships program, you can offer affiliate partners incentives for lead generation in order to increase sales.
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