Long-tail partners
Long-tail partners are roughly 80% of your partners who are not your highest performers and drive about 20% of your revenue. However, they are still an important subset of customers to engage and enable to make your program as lucrative as possible.
More Partnership terms beginning with
L
Leads
Prospective customers who are interested in the products and services you sell.
Life-time revenue (aka customer lifetime value or CLTV)
A metric that captures the total amount of money a customer spends on your business during the entire course of your relationship.
Fast track your growth with PartnerStack
Get a real-time walk-through of our complete partnerships platform to see how PartnerStack helps you scale up, without doubling down.
