Long-tail partners are roughly 80% of your partners who are not your highest performers and drive about 20% of your revenue. However, they are still an important subset of customers to engage and enable to make your program as lucrative as possible.
The B2B buyer's guide to partnerships software
Most partner relationship management (PRM) software isn't built for B2B. This in-depth guide, created just for B2B buyers, helps you pick the right platform.