Find partnership terms by letter

HOME > GLOSSARY >
M
>
Master agent

Master agent

Noun
[mah-ster ey-juhnt]

A master agent is an entity that acts as a go-between between partners and vendors in a distributor model that is very similar to a distributor partnership. The master agent helps the vendor reach a more diversified market without having to individually manage partner relationships themselves.

The master agent serves a number of purposes, including creating a feedback loop for partners and vendors to share feedback and improve the partnership program. The master agent also provides partner onboarding, enablement and activation support.

Example:

For Andre's cloud-based software, he opted to work with a master agent to help streamline the partner enablement process and scale his company's revenue.

More Partnership terms beginning with
M
Noun
[mahr-ki-ting dih-vel-uhp-muhnt fuhndz]
Noun

[mahr-ki-ting kwol-uh-fahyd leed]