A master agent is an entity that acts as a go-between between partners and vendors in a distributor model that is very similar to a distributor partnership. The master agent helps the vendor reach a more diversified market without having to individually manage partner relationships themselves.
The master agent serves a number of purposes, including creating a feedback loop for partners and vendors to share feedback and improve the partnership program. The master agent also provides partner onboarding, enablement and activation support.
For Andre's cloud-based software, he opted to work with a master agent to help streamline the partner enablement process and scale his company's revenue.
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