Monthly sales volume in the context of B2B SaaS is a sales metric that measures partner-sourced revenue on a monthly basis. It’s a monthly snapshot of total sales driven by partners, and is a real-time pulse on the health of a company’s partner program. Monthly sales volume is simply calculated by adding up the total sales in a month. When looked at monthly, this metric can give insights about the sales cycle, seasonal sales trends, market fluctuations and the impact of specific partner activities.

By tracking and understanding monthly sales volume, companies can make better informed decisions and investments. This metric can determine future resource allocation, marketing strategies and partner enablement initiatives. Average monthly sales volume is calculated by dividing the total sales per year by twelve to reflect the averaged amount.

When looked at more broadly, companies can find a more stable bassline to assess long-term growth health. Tracking monthly sales volume can help companies to identify high-performing partners, pinpoint areas for improvementand fine-tune their approach to partner collaboration.