Hockey stick growth describes a company's revenue trajectory on a graph that visually mimicks the shape of a hockey stick. Initially, there's a period of slow or flat growth as the company establishes itself. This is followed by a phase of steadier but gradual increase. Then, a tipping point is reached, and revenue explodes upwards in a dramatic curve.

This surge can be triggered by factors like a perfect product-market fit, a strategic partnership or a highly successful marketing campaign. While achieving hockey stick growth is desirable, it's not always realistic for B2B SaaS companies. Their complex products and longer sales cycles often lead to a more sustainable, gradual growth path.  For these businesses, focusing on profitability and customer metrics alongside growth can be just as successful.